Empresa:

Paralab SA

Descrição da Função

About us

Founded in 1992, we're a leading B2B distributor of scientific, laboratory and industrial equipment in Portugal and Spain. We're accelerating our international growth, and we're hiring a hands-on person to grow leads through our websites - by combining good content, good pages, and smart acquisition.

If you enjoy turning complex topics into clear communication, and you like building simple pages that look good and perform well, you'll fit in.

The core of the role

You understand audiences and intent. You can explain who a page is for, what it should help them understand/decide, and how that connects to search terms, ads, and the way the page is built.

A big part of the job is meeting with our internal technical teams to understand what we offer and who it's for - and then turning those conversations into clear, accurate website pages and content (especially in English).

Responsibilities

• Build and improve website pages in WordPress + Elementor (simple, fast, human-readable, conversion-focused)
• Support our SEO execution: build pages around real search intent and real customer questions
• Manage Google Ads as part of our lead-generation mix (structure, keywords, ads, negatives, landing page alignment)
• Help improve measurement so we can trust what's working (GA4, GTM, Google Ads conversions) - optional

Qualifications

• Strong English (writing and communicating clearly is part of the job)
• Hands-on experience with SEO and Google Ads
• Comfort building pages in Elementor + doing small quick edits in Adobe (or similar tools like Canva)
• Practical, collaborative working style; comfortable working with technical teams

What success looks like

• Pages are clear, accurate, and built for real audiences (especially in English)
• SEO and Ads contribute consistently to lead generation
• Technical meetings become publishable content quickly and reliably

Observações

Porto (Portugal)