We are recruiting a Brand & Trade Marketing Manager for a leading multinational consumer goods company. This role will take ownership of a key product portfolio, ensuring growth, profitability and brand visibility across all consumer and shopper touchpoints. The position combines strategic brand management with hands-on trade marketing execution, working in close partnership with Sales, Regional Marketing and cross-functional teams.

Description

• Manage the full product portfolio (existing and new launches), including commercialization, market performance tracking and go-to-market plans;
• Develop and implement product and pricing strategies aligned with Regional and Global Marketing guidelines;
• Analyse market data, consumer insights and competitive dynamics to ensure effective portfolio positioning and identify opportunities for growth;
• Provide continuous feedback to Regional and Global teams based on market learnings;
• Recommend and execute go-to-market actions including assortment, pricing and merchandising strategies (in-store and online);
• Develop trade and shopper marketing initiatives that strengthen brand visibility and support sales growth;
• Build compelling customer selling stories and support customer line reviews to drive distribution, awareness and trial;
• Orchestrate the digital customer journey across Paid, Owned, Shared and Earned channels, ensuring conversion and KPI delivery (with the help of an agency);
  

Profile

• Degree in Marketing, Business Administration or related field; MBA is a plus;
• Minimum of 3 years of experience in a generalist marketing role, ideally within FMCG;
• Experience managing agencies and external partners;
• Strong background in digital marketing, media management and SEO;
• Solid understanding of market tools (IRI/Nielsen) and analytics;
• Knowledge of P&L, KPIs, brand management and category management;
• Proficiency in SAP and Microsoft Office;
• Excellent communication and presentation skills;
• Strong analytical mindset and strategic thinking;
• Ability to work cross-functionally in matrix environments;
• Negotiation skills and strong stakeholder management;
• Team player with high levels of autonomy, organisation and attention to detail.

Job Offer