Empresa:

AUTODOC

Descrição da Função

The B2B Email Marketing Specialist oversees and executes email marketing strategy for B2B products, that includes 3 channels: email, in app notifications, pushes.

He/she is responsible for: creating the trigger emails/notifications flow; planning and implementing email/push campaigns; managing subscriber databases; creating engaging emails/pushes; and analyzing email/push campaigns performance. The B2B Email Marketing Manager purpose is to effectively reach the target audience and drive customer engagement and sales through email/notifications/pushes communication.

Responsibilities

• Creates the content for emails, notifications and pushes
• Manages the translation of emails, notifications and pushes in all project languages
• Ensures user-friendly email templates using graphics, personalization and advanced features
• Designs and implements the trigger emails/notifications flow
• Designs and implements emails/pushes/notifications promo campaigns and newsletters
• Works with segmentation of customers database
• Analyzes email marketing campaigns performance and suggests improvements
• Reports on engagement, CR and sales metrics from email marketing efforts
• Collaborates with other teams, such as content, design, development to enhance customer communication through email channels.

Qualifications

• At least 2 year of relevant work experience as a Email Marketing Manager, CRM manager or Digital Marketing Manager
• Experience in work with B2B segment will be a plus
• Experience in working with HTML, CSS, CMS (content management systems), CRM (customer relationship systems)
• BSc degree in Marketing or relevant field
• Knowing English language at least B2 level
• Proven work experience as an Email marketing manager or Digital marketing specialist
• Hands on experience with HTML, CSS, CMS (content management systems), CRM (customer relationship systems)
• Proficiency in marketing automation technology
• Familiarity with analytical and database tools
• The ability to create lifecycle campaigns
• The ability to create and work with customer segmentation
• Optional: Knowledge of French and German Languages will be an advantage

We offer

• Competitive salaries based on your professional experience
• Annual vacation of 25 working days and 1 additional day off on your birthday
• Meals Allowance
• Healthcare Insurance
• Mental Wellbeing Program- providing you and your immediate family members with free and confidential mental and physical health support services for a wide range of personal and work-related issues.
• AUTODOC Corporate Discount
• Opportunities for advancement, further trainings (over 650 courses on soft and hard skills on our e-learning platform) and coaching
• Free English and German language classes
• Referral Program with attractive incentives
• Flexible working hours and hybrid work
• Fast growing international company with stable employment

Observações

Not Specified (Portugal)