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Digital Marketing and Crm Coordinator (M/F)

Michael Page Portugal

04.01.2021 | Lisboa | Referência: 2014597


Digital Marketing and Crm Coordinator  (m/f)

Referencia: JN -122020-1602442
Adicionado em 04.01.2021
Sobre os nossos clientes
Our client is a love brand in mobility sector.

Descriçăo da oferta

You will be responsible for the customers' acquisition and engagement through all digital touch points and platforms, as well as maintain and growth brand´s presence on Social Media channels securing the Brand and product reputation. Selecting the proper mix of channels he/she will succeed in the set up and execution of digital campaigns driving traffic to the website and to the webshop monitoring, analyzing and optimizing the results.

Principais responsabilidades

will be also responsible for customer engagement activities from lead generation to customer activation, across the CRM platform, email marketing and Mobile Apps.

Secure the plan and the execution of strategies and tactics activities for organic social media based on European content plan. Monitor and report on the effectiveness of social media activities as well as brand and products sentiment.

Following European content plan, adapt the local social media content calendar according to business goals, marketing needs, product launches and events. Coordinate the on-time delivery of assets and content packages. Secure and increase the adoption of European content and assets at local level.

Daily management and monitor of the campaigns adjusting and optimizing when necessary. Analyze campaigns according to the established KPI. Analyze the google positioning of the brand. SEO/SEM. Analysis organic performant to detect campaign needs.

Promote engagement campaigns, from lead generation to customer activation through the CRM tool and email marketing campaigns. Maintain customer data base and support after sales colleagues and dealer network on customer activities.

Perfil desejado

  • Bachelor's Degree in Marketing, Business, or Communications
  • 3-5 years of experience in online campaigns and social media role in managing a global brand and communities
  • Deep understanding of digital marketing and customer journey through online channels
  • Strong experience in social media platforms including but not limited to Facebook, Instagram, Twitter, YouTube and Linkedin
  • Social media and community strategy mindset
  • Proven experience with online paid advertisement on social media, display, Google Search, Facebook Business manager, programmatic.
  • Excellent written and verbal communication skills with strong attention to details, grammar, and tone.
  • Team player
  • Customer oriented
  • Organized and discipline to work projects to deadlines
  • Hands on
  • Flexible with capacity to adapt quickly
  • Problem solver and good listener.

Benefícios adicionais

  • Amazing personal growth experience.
  • Working with a motivated and talented international team.

Contacto da Michael Page
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Kelly Services Portugal


Experis Sales & Marketing, Retail


Kelly Services Portugal