Publicações Indispensáveis Revistas e Jornais
Marketing e Publicidade
Nacionais Marketing & Publicidade Revista de "Comunicação e Marketing" Meios & Publicidade Marketeer "Guia do Marketing 2001 - As Pessoas e os Serviços" Ideias & Negócios
Internacionais Marketing News Marketing Management Marketing Research Marketing Health Services Journal of Marketing Journal of Marketing Research Journal of International Marketing Journal of Public Policy & Marketing Marketing Educater Journal of Retailing Journal of Interactive Marketing Marketing Week Marketing Magazine USP Magazine Advertising Age
Livros (bestsellers)
Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA By Howard Lee Morgan, Amy Kallianpur, Leonard M. Lodish, Fevereiro de 2001. Winning at New Products By Robert Graulin Cooper, Junho de 2001.
Relações Públicas
Nacionais Revista "Comunicação Empresarial" Ideias & Negócios Exame Executive Digest
Internacionais
The West Coast PR Newsletter PR Central O'Dwyer's - Inside News of PR PRHeadquarters Public Relations Tactics Communication World Magazine Public Relation Quartely Frontline (The Global Public Relations Quartely) Journal of Public Relations Research Public Relations Review
Public Relations Kit for Dummies By Eric Yaverbaum, Robert Bly (contributor), Janeiro de 2001
Public Relations As Relationship Management: A Relational Approach to the Study and Pratice of Public Relations By Ledingham, Bruning, Julho de 2001.