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Senior Marketing Automation Lead (M/F/D) (M/F)

HAYS

24.01.2023 | Porto | Referência: 2063553


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Hays
Senior Marketing Automation Lead (M/F/D) (M/F)

Porto

Your New Company



We are currently recruiting for a Shared Service Center, which is looking to expand its marketing team.





Your new function







  • Develop top to bottom of funnel activity, pipeline analysis and sales enablement – everyday activity (marketing automation) as well as other Business to Business (B2B) efforts like trade shows and thought leadership.

  • Act as lead/point of contact for marketing automation; support the ongoing creation of lead and nurture models, content templates, segmentation strategy, and content mapping.

  • Execution of email campaigns/ email nurturing programs/ lead management GDPR ongoing monitoring and implementation CRM / Customer journey comms & program generation/development client NPS ongoing monitoring and implementation Ad hoc support across the Marketing & Sales function.

  • Ensure that all activity is overlaid with commercial accountability, clear KPI management and alignment to budget-based expectations.

  • Responsible for defining and prioritizing target accounts and for the development, implementation, execution and measurement of account marketing programmes.

  • Defines KPIs, measure performance and optimise campaigns based on data & insights.






What you'll need to succeed:







  • Bachelor's degree in marketing, communications or related field; 

  • 2+ years' professional experience/ knowledge of automation, email marketing and CRM/database

  • Knowledge of HTML and expertise on e-mail marketing best practices

  • +2 years Salesforce experience. Pardot qualifications are advantageous

  • Strong communication skills to manage internal stakeholders 

  • Knowledge or experience with web analytics systems (Google Analytics), as well as various



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ÚLTIMOS EMPREGOS


BI PROJECT MANAGER

Adecco Recrutamento Especializado

FINANCIAL ASSISTANT & CONTROLLER

Michael Page Portugal