WHO ARE WE
Generator is on a journey. Appropriate, given that we're a leading global lifestyle accommodation brand. The journey began in London, swung through a heap of European capitals on its way to dominating the world. Generator burst onto the scene in the Americas with the launch of Generator Miami and Washington DC and most recently took aim at the country’s biggest markets (NYC, LA, Miami and Chicago) with the acquisition of Freehand Hotels.
No biggie. Fast Company named us one of the top 50 most innovative global companies.
Our spaces are safe and seriously social, in the proudest part of the beating heart of the cities we love. Cultural action, creative pulse and an outstanding way to waste some of the finite time the universe has given you - that's what Generator offers. Holds true for staff and visitors equally, and while chic design is always the backdrop, every Generator in every destination reflects the unique beat of that city's heart.
BEING YOURSELF is the key to bringing the Generator story and brand to life.
ABOUT GENERATOR MADRID
Generator Madrid is located in the heart of the city, right off the bustling Grand Via at the corner of Calle de Silva and Calle de San Bernardo. Step out of our front door and you’ll be spoilt for choice with cultural hubs, artistic hotspots, top go-to bars and the best restaurants in town.
As Generator is conveniently in the best part of the city centre, remember to keep looking around to take in some of Madrid’s most eye-catching architecture – you can’t miss it!
Originally built in 1930 the former gas station is now a 5-storey building designed with the Generator touch but sprinkled with local flair. Look forward to feeling at home with Spanish interiors and a vibrant modern design. Kick back on our rooftop terrace with a cocktail after discovering all Madrid has to offer or chill-out and make new friends in our café. Whatever mood you’re in we’ve got you covered.