The Brand Lead will be responsible for leading the brand strategy in Portugal, from its development through to its launch and growth.

Principais responsabilidades

• Define and lead the short- and long-term brand strategy, ensuring that all involved teams are aligned with the established vision.
• Maintain frequent contact with clients, both established and emerging, to capture market trends, clinical needs, and product perceptions, anticipating and adjusting actions accordingly.
• Communicate an integrated organizational vision, taking into account the competitive landscape, strategic partners, and industry dynamics.
• Explore opportunities to improve the brand strategy based on data, industry benchmarks, and testing of new approaches.
• Clarify target segments and define effective tactics to engage different stakeholders.
• Manage the overall brand budget, taking responsibility for profitability and the efficient allocation of resources across teams and projects.
• Apply agile methodologies in brand planning processes, ensuring proper governance and participation in review and decision-making meetings.
• Lead and support the brand management team, ensuring marketing goals are met through an integrated, customer experience-oriented approach.
• Collaborate with data analysis teams to develop strategic insights and apply this knowledge to continuously refine the brand approach.
• Actively contribute to the performance evaluation of cross-functional teams, providing constructive feedback aimed at development.
• Drive the adoption of new working methods, including multichannel strategies, dynamic content production, and partnerships with specialized agencies.

Perfil desejado

• Bachelor's degree in Health Sciences, Management, or related fields.
• Additional academic qualification at MBA level.
• Fluency in Portuguese and English.
• Previous experience in the pharmaceutical sector in Portugal and/or Spain.
• Proven experience in budget management and profit and loss (P&L) accountability.
• Experience in team management.
• Experience in business transformation and commercial excellence.

Benefícios adicionais

• Permanent contract
• Good benefits packages