Are you a hands-on marketing leader with a passion for driving growth and a knack for crafting impactful strategies? We're searching for a dynamic Marketing Manager to elevate our Professional and Retail businesses and play a pivotal role in achieving our vision.

Description

This is how you WOW:

• To lead and develop annual marketing plans for each sales channel, managing budgets and forecasts to ensure optimal resource allocation.
• To drive the execution of end-to-end marketing programs, fostering collaboration with internal teams and external partners.
• To leverage data and insights to identify target audiences, refine positioning, and build successful, data-driven marketing strategies.
• To analyze and report on campaign performance across multiple platforms, extracting key insights and providing actionable recommendations for continuous improvement.
• To manage and mentor our Marketing Specialist, overseeing digital and trade marketing efforts.
• To guide creative direction for all public-facing communications, ensuring brand consistency and impactful messaging across print, digital, and video assets.
• To orchestrate multi-channel campaigns throughout the customer lifecycle, ensuring seamless and aligned communications.
• To actively participate in customer negotiations, coordinating trade marketing specialists and developing local market brand presence within each channel.
• To collaborate with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics.
• To manage content and updates for all customer and internal touchpoints, ensuring a consistent brand experience.
• To develop and execute our brand awareness strategy and branding initiatives across all sales channels, including our webshop.
• To monitor and report on the effectiveness of all marketing activities (online and offline) using key performance indicators (KPIs), continuously optimizing for maximum impact.
• To present ideas and deliverables to internal and external stakeholders, effectively communicating marketing programs, strategies, and budgets to senior leadership.

Profile

It would be WOW if you would bring this in:

• Proven experience in developing and executing comprehensive marketing plans with a strong focus on both strategy and hands-on implementation.
• Demonstrated ability to analyze market trends, consumer insights, and campaign performance to drive informed decisions.
• Strong leadership skills with experience managing and developing a marketing team.
• Excellent communication and presentation skills, capable of engaging with diverse internal and external stakeholders.
• A proactive and results-oriented mindset, with a passion for driving sales and building strong brands.

Job Offer

Our Kärcher WOW Package:

• Opportunity to work at a leader Industrial Machinery Manufacturing multinational
• Competitive salary (fixed and variable)
• Food allowance
• Company car