Empresa:

DataHow AG

Descrição da Função

About Us: We are a cutting-edge B2B software company serving the biopharmaceutical industry with advanced, AI-enabled technologies. We are looking for a passionate, energetic, and dynamic B2B Marketing Content creator to join our team, playing a critical role in shaping our marketing narrative and driving the development and implementation of high-value, professional content for our customers and target profiles.

As a B2B Marketing Content Manager, you will support the Chief Commercial Officer in developing and executing content strategies that drive engagement, lead generation, and brand authority. This role involves creating high-value content tailored to scientists, and life science industry professionals, translating complex scientific and technological concepts into compelling narratives. The ideal candidate will have a strong understanding of life sciences, and digital solutions, with expertise in content marketing for B2B audiences.

Key Responsibilities:

Content Planning & Management

• Assist in developing a content marketing strategy & plan aligned with business objectives and customer needs & pain points.
• Manage content calendars to ensure timely content production and distribution

Content Creation & Development:

• Support in the development and curation of engaging content for various marketing channels, including blog posts, case studies, whitepapers, video content, infographics, and email newsletters.
• Collaborate with subject matter experts (SMEs), customer teams, and product teams to produce accurate and engaging technical content.
• Work closely with sales to develop content for lead nurturing, email campaigns, and ABM (Account-Based Marketing) initiatives.
• Develop promotional materials for use in conferences and events, and/or to support sales engagement activities
• Repurpose existing content into multiple formats for distribution across different channels

Social Media Management:

• Manage and execute content for DataHow's Social media (LinkedIn) channels

Website Content

• Actively manage DataHow's website, developing new pages and improving existing content on an ongoing basis.
• Optimize content for SEO to improve organic search rankings and increase website traffic.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Very strong writing, editing, and communication skills in English.
• 2-5 years of experience in B2B content marketing, ideally within the software or biopharmaceutical industry.
• Strong ability to translate complex scientific and technological concepts into compelling marketing content.
• Familiarity with content management systems (e.g., WordPress) and marketing automation tools (e.g., HubSpot).
• Very organised with strong project management skills, and with the ability to manage multiple priorities and deadlines

Preferred Qualifications:

• Familiarity with the biopharma or life sciences industry.
• Proficiency in using design tools (e.g., Canva, Adobe Creative Suite)

Observações

Lisboa (Portugal)