Empresa:

TENco

Descrição da Função

Position Overview

We are seeking a dynamic and strategic Marketing and Brand Manager to lead and execute our brand development, marketing campaigns, social media presence, and partnerships. The ideal candidate is highly creative, organized, and results-driven, with a strong understanding of digital channels, content strategy, and brand positioning. This role plays a key part in building visibility, driving engagement, and managing strategic brand partnerships.

Key ResponsibilitiesMarketing Strategy & Execution

• Develop and implement comprehensive marketing strategies aligned with company goals and brand identity.
• Oversee execution of campaigns across digital and traditional channels.
• Track and report on performance metrics and adjust plans for continuous improvement.
• Manage the marketing budget and ensure efficient use of resources.

Brand Management

• Define, protect, and evolve the company's brand identity and messaging across all touchpoints.
• Ensure brand consistency across internal and external communications.
• Lead development of brand assets, guidelines, and creative direction.

Social Media & Content Management

• Own and manage all social media accounts (Instagram, LinkedIn, Facebook, etc.), ensuring alignment with the brand voice and strategic goals.
• Plan and maintain a content calendar including visuals, copy, and publishing schedule.
• Monitor engagement, analyze insights, and optimize content based on performance.

Digital Marketing & Communications

• Oversee website content, SEO/SEM, email marketing, newsletters, and digital ad campaigns.
• Coordinate the development of marketing materials, presentations, and sales tools.
• Lead PR initiatives including press releases, media relationships, and influencer outreach.

Partnership & Collaboration Management

• Identify, develop, and manage strategic brand partnerships and collaborations.
• Negotiate and maintain relationships with partner brands, influencers, and sponsorship opportunities.
• Work cross-functionally to ensure partnerships align with brand values and contribute to measurable objectives.
• Track performance of partnerships and ensure deliverables are met.

Market Research & Customer Insights

• Conduct research on competitors, trends, and consumer behavior.
• Translate insights into actionable strategies for brand and campaign optimization.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3-5+ years of experience in marketing, brand management, and/or partnership management.
• Proven success managing social media and digital campaigns.
• Strong copywriting and content creation skills.
• Excellent communication and interpersonal skills.
• Proficient with marketing tools such as Meta Business Suite, Google Analytics, Canva, or Adobe Creative Suite.

Observações

Not Specified (Portugal)