Empresa:

Waterleau

Descrição da Função

Digital Marketing Manager

We are looking for a digital marketing manager working in team with the corporate marketing manager. This role focuses on implementing a digital marketing strategy and increase leads and lead quality.

Responsibilities

1. Digital Strategy & Campaign Management

• Develop and execute multi-channel digital marketing campaigns (SEO, SEA, email marketing, social media (LinkedIn), etc.)
• Optimize website and landing pages for lead generation and conversion
• Manage and improve PPC (Google Ads, LinkedIn Ads) campaigns

2. Content marketing & SEO

• Manage high quality content for blogs, case studies, and whitepapers
• Implement SEO strategies to improve organic search rankings and visibility
• Oversee website updates and ensure a seamless user experience

3. Lead Generation & Marketing Automation

• Implement lead nurturing strategies using marketing automation tools (e.g. Pardot/Salesforce, HubSpot, Marketo)
• Monitor and optimize the customer journey to increase conversion rates
• Follow up and analyze the NPS score for the individual businesses
• Collaborate with sales to align marketing efforts with business goals

4. Analytics & Performance Tracking

• Track and analyze KPIs using Google Analytics, CRM, and other analytics tools
• Generate reports and provide insights to optimize digital marketing performance
• Continuously test and improve campaigns through A/B testing and data-driven decisions

Competencies/skills

• Strategic thinking: ability to align digital marketing efforts with business goals
• Data-driven approach: strong analytical skills to measure and optimize campaign performance
• Creativity & content creation: ability to craft engaging, water industry relevant content
• SEO & SEA expertise: knowledge of keyword research, technical SEO, and paid advertising
• Tech-savvy: experience with marketing automation tools, Google Ads, and CRM systems
• Project management: ability to manage multiple campaigns and meet deadlines
• Collaboration & communication: work closely with internal teams such as sales & IT

Qualifications

• Bachelor's or master's degree or equivalent in experience in digital marketing or communication
• Experience in digital marketing, CRM and marketing automation. Preferably in the industrial or environmental sector
• Proficiency in any of the following: Google Analytics, Google Ads, LinkedIn Ads, Salesforce, HubSpot or similar, and SEO tools (Ahrefs, Semrush)
• Proficiency in Microsoft tools
• Strong English communication skills, French is a plus
• A passion for sustainability and water technology is a plus!

Our offer

• A competitive salary package with great benefit
• Opportunity for professional growth and development.
• The ability to have a positive and tangible impact on our environment and the world around you.
• A role with responsibility and ownership over a platform developed to feed the sales funnel
• If you are passionate about water conservation, sustainability, and digital marketing, we encourage you to apply for this exciting opportunity.

Observações

Porto (Portugal)