Empresa:

SayHi

Descrição da Função

About SayHi

SayHi is the customer acquisition engine within 3Way Group, South Africa's largest data-driven marketing and lead generation company. We specialize in acquiring and monetizing mobile subscribers for Mobile Network Operators and Digital Content Providers across Africa. Through performance-driven marketing, deep platform expertise, and strategic partnerships, we scale Value-Added Services (VAS) profitably and at speed.

Role Overview

We're looking for a highly skilled and hands-on performance marketing manager, with extensive knowledge and experience in mVAS, mobile products and subscriptions, to join our digital marketing team at SayHi. This is not just a campaign management role - we need someone who has a wealth of knowledge in the mVAS space and can build and scale high-performing acquisition campaigns end-to-end across Meta, Google, TikTok, and Instagram.

You'll be responsible for:

- Designing campaign strategies

- Building and launching campaigns from scratch

- Managing budgets and scaling winners

- Driving down CPAs and increasing LTVs

- Transferring expertise (IP) into our team to help us scale faster

If you've run your own ad accounts, grown digital products from zero, and are obsessed with performance data - we want to hear from you.

Key Responsibilities

Build and launch full-funnel paid campaigns on Meta, Google, TikTok, and Instagram

Own end-to-end performance of campaigns (setup, audience, bidding, creative strategy, scaling)

Monitor daily performance and optimize towards CPA, ROAS, and LTV goals

Perform A/B testing across creative, copy, audience segments, and landing pages

Provide weekly performance analysis and insights to internal stakeholders

Research competitor strategies and explore new channel opportunities

Create repeatable campaign frameworks, reporting templates, and SOPs to scale digital efforts

Advise on tracking, attribution, and analytics improvements

Requirements

Minimum 2 years experience in mVAS, mobile products and subscription funnels is a must. Applicants without mVAS experience will not be considered

Additional requirements

3-5+ years of experience building and managing paid digital campaigns across Meta, Google, and TikTok is a must

Proven ability to scale campaigns with performance KPIs (e.g. CPA, ROAS, LTV)

Deep platform knowledge - media buying is your craft

Proficient in performance reporting and analysis using Ads Manager, Google Analytics, and Excel/Google Sheets

Strong creative and messaging instincts - you know what hooks work

Highly autonomous, structured thinker, and able to operate in a fast-paced environment

Bonus: Experience working in a B2C mobile or telecom environment

What We Offer

The chance to shape and scale a high-growth digital product in the mobile services space

Access to large budgets and millions of monthly customers

A fast-moving, data-rich environment that values performance and ownership

A collaborative team culture with space for innovation and experimentation

Ready to build and scale what matters?

Send your resume and portfolio (if applicable) to . We're looking for someone to start as soon as possible.

Observações

Not Specified (Portugal)