Our client is a well-established player in the fast-moving consumer goods (FMCG) industry, with a strong portfolio of high-performing brands. With a clear focus on customer excellence and commercial growth, they are seeking a Field Sales Manager to lead and develop the Off Trade sales field team and ensure best-in-class execution across the retail and wholesale landscape.

Description

• Manage, coach, and develop a team of Field Sales Representatives, ensuring alignment with company objectives and commercial KPIs.
• Set performance targets, track progress, and implement development plans to maximize individual and team potential.
• Guarantee flawless execution of commercial strategies at point-of-sale, ensuring product availability, visibility, and promotional compliance.
• Monitor implementation of planograms, promotional materials, and agreed customer activations across retail partners.
• Define visit plans and optimize coverage based on potential, customer segmentation, and strategic priorities.
• Ensure balanced workload and efficient territory management across the team.
• Build strong relationships with key customers at store and regional level to ensure alignment on execution and resolve operational challenges.
• Act as escalation point for priority clients and support the sales force in negotiations and sell-in.
• Monitor sales performance, distribution KPIs, and team activities using CRM and reporting tools.
• Analyze field data to identify opportunities, trends, and areas for improvement.
• Liaise with Marketing, Trade Marketing, and Supply Chain to ensure sales team is equipped with the right tools, stock, and messaging.
• Contribute to the design and rollout of national and regional campaigns by providing field insights.
• Organize training sessions to continuously improve sales techniques, product knowledge, and execution standards.
• Promote a culture of performance, accountability, and operational excellence within the team.

Profile

• Bachelor's degree in Business, Marketing, Management, or related fields.
• Minimum 5 years of experience in field sales or key account management, preferably within the FMCG industry.
• Proven experience managing field teams and delivering results in the Off Trade channel (modern/traditional retail).
• Strong leadership and people management skills, with ability to drive performance in a structured and motivating way.
• Excellent understanding of retail dynamics, customer expectations, and point-of-sale execution.
• Strong analytical mindset and proficiency with reporting/CRM tools.
• Fluent in Portuguese; English proficiency at intermediate level (B1 or higher).
• Valid driving license and availability to travel nationally.
• Eligible to work in Portugal (mandatory).

Job Offer

This is a high-impact leadership opportunity in a dynamic FMCG environment, offering strong visibility within the organization and the chance to shape in-market execution across key retail partners.