Empresa:

Digital Utopia

Descrição da Função

Location: Remote

Type: Full-Time, Freelance, 20h/week minimum

Who We Are

We're Digital Utopia, a fast-scaling portuguese DTC company running multiple ecommerce stores at €5M+ in annual revenue.

We've built our growth on performance that actually converts. Not brand storytelling that wins awards.

What You'll Own

You'll write copy for:

• Meta & TikTok Ads (A to Z).
• VSLs (Video Sales Letters).
• Advertorials.
• Shopify Landing Pages.

Your copy and your creative strategy gets tested with real money within 48 hours. You'll see CTR, CVR, and ROAS data on everything you write.

You'll Thrive If You

Are both a performance operator and creative

You can think in CTR, CVR, and ROAS - not only in "brand voice" or subjective opinions. Data is your feedback loop.

Understand customer psychology at scale

You know the difference between problem aware, solution aware, and product aware. You can write for each stage without being told.

Have outstanding persuasive skills

You can make people feel something, want something, and do something - all with words. You understand the mechanics of persuasion.

Are fluent in English (native or C2 level)

Your copy will be read by hundreds of thousands of English-speaking customers. Grammar, nuance, and persuasive flow must be flawless. It's ok if English isn't your native language, but you need near-native mastery.

Are a natural researcher

You love digging into competitor ads, customer reviews, Reddit threads, and Amazon listings to find insights. You know that great copy comes from great research.

Work well independently

High trust, high autonomy, high ownership. You don't need hand-holding or constant validation. You ship work and improve based on results.

? What if you're not all that?

It's ok, we aren't either. As long as you're hungry, coachable, and genuinely obsessed with direct response marketing - we want to hear from you. We're building for the long game. Show us you've got the mindset and we'll invest in getting you there.

You Won't Thrive If You

Only care about "brand vibes" and "cool content"

Need extensive direction for everything you do

Can't write flawless English

What We Offer

Work remotely

Location independent. Work from anywhere with solid WiFi and reliable work hours.

High-performance culture

Fast feedback loops, constant testing, and clear metrics. You'll always know if you're copy is winning or losing.

Performance-based compensation

Your work gets measured = your value gets rewarded. Competitive base salary + bonuses tied to campaign performance and ROAS targets.

Early employee opportunity

Join as an early team member in a company scaling fast. Your impact shapes the trajectory.

Continuous learning

Weekly creative reviews analyzing winners vs losers. Access to winning ad libraries (Foreplay, Kalodata, Pipiads, Meta Ad Library, TikTok Creative Center).

How to Apply

We're not interested in your resume alone! Please upload your CV and also answer the following assignment:

Write 3 different ad hooks (maximum 12 words each) for this product: "A fire blanket that stops kitchen fires in 3 seconds without making a mess".

Each hook should use a completely different angle. Quickly explain why you used which one. One paragraph only, we don't need an essay, we just want to see how you think.

Critical: Start your email subject line with "HOOK TEST - Your Name " so we know you actually read this.

Send to:

Questions?

Email us at for anything about the role, our process, or what it's like working here.

Observações

Not Specified (Portugal)