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Digital Performance Marketing Specialist (M/F)

Anónimo

01.02.2021 | Carcavelos | Referência: 2015910


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Descrição da Empresa

Are you passionate about Education, curious about the business world and love Digital Marketing and Social Media? Then you should keep on reading!
We are looking for a Digital Performance Marketing Specialist, fluent both in Portuguese and English, to help us to:


Descrição da Função

Strategy:
- Manage the process to build integrated global demand generation campaigns focused mainly on lead acquisition, driving leads to opportunity;
- Manage online advertising campaigns, including campaign setup, A/B testing and performance analysis;
- Align performance marketing initiatives with marketing priorities as well as overall business goals;
- Strategize and execute experiments to continuously improve key metrics across campaigns;
- Work collaboratively in order to identify target audiences through the building of relationships, promotion of activities and services, information provision, advice, comment and engagement on appropriate social websites;
- Collaborate with internal team (i.e. product development, sales, community management) and key stakeholders to ensure effectiveness and applicability of campaign components;
- Ensure media communications are SEO keyword-optimized and tagged and issued to online news sites and bloggers, picked up by news aggregators and amplified through our social media channels, social bookmarking in digital media;
- Research and advise suitability of new channels;
- Support other (digital) marketing activities to drive growth.

Reporting:
- Define KPI’s in order to monitoring of the main indicators that impact the strategies previously defined and assumed within the scope of social networks;
- Monitor and evaluate social performance, sharing and presenting results and insights, including campaign performance, key trends and competitor benchmarking in order to evaluate and redefine overall performance strategy.


Perfil do Candidato

- Bachelor’s of Master’s Degree in Marketing, Communications or related field
- 3-5 years of experience in construction of online marketing leads acquisition strategies, involving media planning throughout the marketing mix.
- Proficiency in the execution and optimization of performance strategies involving CPA, PPC, Social Media Ads, Display Advertising.
- Proficiency with Microsoft Office software, including Word, Excel, PowerPoint and Outlook
- Bilingual writing, editing and proofreading skills
- Ability to execute and monitor project metrics and timings
- Analytical profile and attention to detail, with strong interpersonal skills collaborative spirit
- Creativity, versatility, results-oriented mindset
- Tech-savvy with solid understanding of SEO concepts preferred


Oferta

- A dynamic, fun and enthusiastic team of experienced professionals
- Opportunity to work on both Portuguese and international projects
- A chance to enroll on our executive programs
- Several facilities on campus at your disposal, namely a gym, library, health clinic, bank branch, restaurants and a beach-way 1 minute away from the beach
- An amazing ocean view to inspire you


Contacto

Please send your CV and motivation letter (in English) to: rh.recrutamento@novasbe.pt with the reference DMS_022021





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