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Digital Marketing Manager - Fmcg (M/F)

Michael Page Portugal

10.11.2021 | Lisboa | Referência: 2033498


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Digital Marketing Manager - Fmcg  (m/f)

Referencia: JN -112021-4523161
Adicionado em 10.11.2021
Sobre os nossos clientes
Our client is a known FMCG multinational company.

Descriçăo da oferta

The Digital Marketing Manager has the mission to build and execute strategies to engage consumers across digital touchpoints (social media, website, email, influencer marketing and e-commerce).

Principais responsabilidades

Reporting to the Marketing Director, the Digital Marketing Manager has the following responsibilities:

  • Develop and implement (with agency support) paid digital media;
  • Orchestrate the Digital customer journey (paid, owned, shared, earned) from planning to roll out in relevant channels of the Digital funnel until conversion;
  • Track media platforms (Google, Youtube) and campaign analytics;
  • Improve SEO strategy and constant update of website and e-retailers content to improve omnichannel experience;
  • Develop and implement Paid social content and influencer marketing strategies (micro to macro);
  • Build and lead the agency teams (from digital agency, SEO agency, media agency), as well as to develop and implement local guidelines;

Perfil desejado

Degree in Business, Marketing, Digital Marketing or similar;

Proven track record of Digital Marketing experience (at least 3 years);

Good technological of relevant Digital Tools for analytics & data management;

Social media platform knowledge and experience;

Experience supervising outside vendors and agencies.

Benefícios adicionais

Great opportunity for professional growth.


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