We are looking for a Customer Marketing On Trade Manager (Maternity Cover) to lead and execute BTL activation plans, driving shopper engagement and commercial growth across key brands and customers.

This role works closely with Marketing and Sales teams to deliver best-in-class customer marketing initiatives, maximize ROI, and ensure flawless execution aligned with brand strategy.

Description

• Implement and execute the BTL strategy for the On Trade/Sell In channel, ensuring alignment with overall brand objectives.
• Lead shopper and customer-focused activation plans along the path to purchase.
• Adapt and execute channel marketing toolkits to maximize consistency and effectiveness across activations.
• Act as the Customer Marketing lead for a portfolio of priority brands, partnering closely with Consumer Marketing teams.
• Contribute to Integrated Activity Planning (IAP), bringing customer, shopper, and brand insights into the planning process.
• Manage and optimize A&P budgets, including ROI tracking, GTN investments, forecasting, invoicing, and PO management.
• Collaborate with Sales teams to develop tailored activation plans for key customers.
• Evaluate campaign performance and continuously identify opportunities for improvement.

Profile

• Minimum 3 years of experience in Marketing, Trade Marketing, Shopper Marketing, or Commercial roles, preferably within FMCG or premium brands.
• Strong understanding of customer and shopper activation strategies, with experience working directly with key accounts.
• Strong commercial mindset, with experience managing budgets and evaluating marketing ROI.
• Fluent in both Portuguese and English.
• Experience with shopper marketing activations, events, or agency environments is highly valued.
• Outstanding communication and presentation skills.

Job Offer

• Opportunity to join a market-leading international FMCG business with a portfolio of renowned brands.
• Valuable opportunity to further develop expertise in customer marketing and brand activation within a premium consumer goods business.
• Exposure to high-profile brands and strategic customer marketing projects.
• Strong cross-functional exposure across Sales, Marketing, and Commercial teams.
• Possibility to participate in cross-market projects with an Iberia scope, supporting business growth and best practice sharing across the region.