Key activities
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Analyze Customer Data Collect, analyze, and interpret customer
data from various sources (e.g., CRM systems, web analytics, social media)
using tools like SAS, Alteryx, and Databricks to identify trends, behaviors,
and insights that drive engagement strategies.
Develop Audience Segmentation Create and manage detailed audience
segments based on customer data, using platforms such as Relay42 to tailor
marketing strategies and campaigns to specific customer groups.
Support Marketing Automation Develop and manage data-driven
marketing automation strategies, including segmentation, lead scoring, and
personalized campaigns, to enhance customer engagement and conversion rates.
Create and Maintain Dashboards Design and maintain dashboards and
reports that provide actionable insights into customer engagement metrics,
campaign performance, and overall marketing effectiveness, utilizing
visualization tools and data platforms.
Monitor and Optimize Campaign Performance Track and analyze the
performance of marketing automation campaigns, including those run through
Relay42, providing insights and recommendations for optimization based on
data analysis using SAS, Alteryx, and Databricks.
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Desired skills & competencies
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The ideal candidate would demonstrate
Expertise in Data Analysis Tools Proficiency in data analysis
tools and platforms such as SAS, Alteryx, Databricks, SQL, Excel, and data
visualization tools like Tableau or Power BI to analyze and present data.
Experience with Marketing Automation Platforms Knowledge of
marketing automation tools such as Relay42, HubSpot, Marketo, or Salesforce
Marketing Cloud, including experience with setting up and managing automated
workflows and campaigns.
Audience Creation and Management Experience in creating and
managing audience segments, leveraging data-driven insights to inform
targeted marketing strategies and improve engagement.
Strong Analytical Skills Ability to interpret complex data sets,
identify patterns, and provide actionable insights that drive customer
engagement and marketing effectiveness.
Communication and Reporting Excellent skills in creating clear,
concise reports and presentations to communicate findings and recommendations
to both technical and non-technical stakeholders.
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