The CMO will define and implement the marketing strategy and promote the company services to corporate clients, B2B influencers and agencies. He/she will play a key role in the company's growth and expansion by generating qualified leads, reinforcing brand awareness and optimizing new customer acquisition.
Description
Defining and implementing marketing strategy
- Develop and manage B2B marketing strategy in line with the company's business objectives.
- Define target market segments and differentiating value propositions.
- Implement marketing campaigns (digital and traditional) to promote the company's services.
- Follow market trends, identify customer needs and monitor competition.
Lead Generation and Customer Acquisition
- Design lead generation campaigns across multiple channels (emailing, social networks,webinars, SEO/SEA, content marketing, etc.).
- Optimize customer conversion and retention rates.
- Work closely with the sales team to align lead generation and sales strategies.
Digital Marketing and Inbound Marketing
- Develop digital marketing strategies to increase online visibility (SEO, SEA, content marketing, social networks).
- Design and oversee the creation of relevant content to attract and engage the company decision makers and customers (white papers, case studies, blogs, videos, etc.).
- Manage CRM and marketing automation tools to improve campaign effectiveness.
Budget and KPI management
- Manage the marketing budget, ensuring optimum return on investment (ROI).
- Define key performance indicators (KPIs) and monitor marketing campaign results.
- Analyze data to adjust strategies in real time and achieve performance targets.
Partner Relations and Events
- Develop and manage partnerships with key industry players (suppliers, agencies, media).
- Organize B2B events (conferences, trade shows, webinars)
Market Animation and Coordination
- Develop specific strategies for each target market based on local needs and opportunities.
- Coordinate marketing actions for each market with local teams and partners.
- Lead and structure market-specific campaigns to maximize sales and marketing impact.
Profile
Technical skills:
- Excellent command of B2B digital marketing techniques (SEO, SEA, lead generation, content marketing).
- Solid experience with CRM and marketing automation tools.
- Perfect command of IT/technology market issues and trends.
- A very good track record in the IT/technology sector.
Managerial skills:
- Ability to work closely with sales, product and management teams.
- Analytical mindset and ability to make data-driven decisions.
Interpersonal skills:
- Excellent oral and written communication skills.
- Team spirit, ability to motivate and unite teams around a common project.
Profile we are looking for:
- Education: 5 years' higher education in marketing, business or related disciplines.
- Experience: Minimum 7 to 10 years'experience in B2B marketing in an ESN or software company
- Languages: Fluency in English (written and spoken) is essential. Spanish is a plus
Job Offer
Interesting salary offer and a very interesting and innovative project in the Portuguese landscape.