The CMO will define and implement the marketing strategy and promote the company services to corporate clients, B2B influencers and agencies. He/she will play a key role in the company's growth and expansion by generating qualified leads, reinforcing brand awareness and optimizing new customer acquisition.

Description

• Develop and manage B2B marketing strategy in line with the company's business objectives.
• Define target market segments and differentiating value propositions.
• Implement marketing campaigns (digital and traditional) to promote the company's services.
• Follow market trends, identify customer needs and monitor competition.

• Design lead generation campaigns across multiple channels (emailing, social networks,webinars, SEO/SEA, content marketing, etc.).
• Optimize customer conversion and retention rates.
• Work closely with the sales team to align lead generation and sales strategies.

• Develop digital marketing strategies to increase online visibility (SEO, SEA, content marketing, social networks).
• Design and oversee the creation of relevant content to attract and engage the company decision makers and customers (white papers, case studies, blogs, videos, etc.).
• Manage CRM and marketing automation tools to improve campaign effectiveness.

• Manage the marketing budget, ensuring optimum return on investment (ROI).
• Define key performance indicators (KPIs) and monitor marketing campaign results.
• Analyze data to adjust strategies in real time and achieve performance targets.

• Develop and manage partnerships with key industry players (suppliers, agencies, media).
• Organize B2B events (conferences, trade shows, webinars)

• Develop specific strategies for each target market based on local needs and opportunities.
• Coordinate marketing actions for each market with local teams and partners.
• Lead and structure market-specific campaigns to maximize sales and marketing impact.

Profile

Technical skills:

• Excellent command of B2B digital marketing techniques (SEO, SEA, lead generation, content marketing).
• Solid experience with CRM and marketing automation tools.
• Perfect command of IT/technology market issues and trends.
• A very good track record in the IT/technology sector.

Managerial skills:

• Ability to work closely with sales, product and management teams.
• Analytical mindset and ability to make data-driven decisions.

Interpersonal skills:

• Excellent oral and written communication skills.
• Team spirit, ability to motivate and unite teams around a common project.

Profile we are looking for:

• Education: 5 years' higher education in marketing, business or related disciplines.
• Experience: Minimum 7 to 10 years'experience in B2B marketing in an ESN or software company
• Languages: Fluency in English (written and spoken) is essential. Spanish is a plus

Job Offer

Interesting salary offer and a very interesting and innovative project in the Portuguese landscape.