Our client is seeking an experienced and dynamic Category Analyst to join the marketing team. This role involves supporting the development and execution of category strategies and plans, while closely collaborating with various stakeholders to ensure flawless implementation.

Description

• Support the development and execution of category strategies and marketing plans, ensuring alignment with business objectives, namely traffic, sales and brand metrics improvement.
• Support the construction and management of the annual category calendar and actively participate in the Portugal Brand Plan.
• Coordinate and execute campaigns and product launches in collaboration with internal teams and agencies.
• Monitor and analyse the results of initiatives, providing insights and recommendations to ensure business objectives are met.
• Conduct regular performance analysis, identifying opportunities and risks across categories, products and campaigns.
• Support budget management and tracking.
• Operational Liaison: Support coordination with operational teams regarding brand and product activations.
• Cross-Departmental and Agencies Collaboration: Work closely with various departments and agencies to implement marketing initiatives and projects.
• Market and Trend Analysis: Conduct through analysis of market trends, consumer behaviour and competitor activities.
• Prepare presentations, business cases and post-launch evaluations to support decision-making.

Profile

• A degree in Marketing, Communications, Business Administration or a related field.
• Proven experience in Category Management, Brand Management, Trade Marketing or a similar role.
• 5+ years' experience in multinational environments within FMCG, QSR or Services.
• Strong analytical capabilities with the ability to translate data into actionable recommendations.
• Digital capabilities.
• Fluency in English and Spanish.

Job Offer

• Opportunity to join a leading multinational brand, taking on a strategic role in the development and execution of category plans with a direct impact on business growth, sales performance, and brand awareness.

• A challenging opportunity for Marketing professionals with strong analytical skills who are eager to play an active role in category management, marketing plan development, and the identification of growth opportunities through market analysis and consumer insights.