Support Market brand and products introduction by implementing and monitoring trade and digital marketing initiatives for Portuguese market reporting to Iberia Marketing Director

Principais responsabilidades

Reporting to Iberia Marketing Director, the candidate will be responsible for:

• Support Market brand and products introduction by implementing and monitoring trade and digital marketing initiatives for Portuguese market reporting to Iberia Marketing Director.
• Implementation of marketing and digital campaigns by following plans, guidelines and directives from Marketing Global and Iberia teams.
• Preparation of marketing reports by collecting, analyzing, and summarizing related data to follow KPIs.
• Keep promotional materials ready by coordinating requirements with Marketing department (design, brand, digital, trade) and Dealers opportunities. Look for improving Brand and Products visibility on dealers.
• Research of market for competitive marketing initiatives by identifying and evaluating them to look for new opportunities.
• Plan meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating Dealers.

• Co-ordinate & implement an effective digital ecosystem including adaptation and follow up of websites, blog and social networks community management according to Global Marketing guidelines
• Review trade and online KPIs, performance reports, and promotional campaign results to help measure, analyze and optimize the success of marketing campaigns and ROI.
• Understand and anticipate trends in the field of digital and social media practices and technologies to accelerate digital marketing expertise as part of an integrated marketing model.
• Development and execution of tailor made marketing activities with Key Accounts of the company

• Understand the Online Shopper journey and come up with solutions to optimize the moments of contact with the shopper.
• Explores opportunities to add value to job accomplishments.

Perfil desejado

Education and Experience Requirements:

• Bachelor's or master's degree in marketing or a related field.
• Proven working experience in digital and trade marketing, particularly within the industry.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Solid knowledge of website and marketing analytics tools.
• Demonstrable experience leading and managing SEO/SEM, social media and/or display advertising campaigns.
• Training and Communication skills.
• Fluent in English and Portuguese.
• 3 years' experience.

Trade and Digital marketing Specialist Qualifications / Skills:

• Trade marketing skills, market dynamics knowledge.
• Digital skills, especially on web and social media management.
• Marketing research and segmentation.
• Project Management.
• Understanding the customer.
• Process improvement and reporting.
• Initiative and Planning.
• Design skills are an added value.

Benefícios adicionais

Opportunity to work in a multinational environment reporting to Iberia Marketing Director.