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Seo & Content Marketing Manager - Porto (M/F)

Michael Page Portugal

09.06.2021 | Porto | Referência: 2023466


Seo & Content Marketing Manager - Porto  (m/f)

Referencia: JN -032021-2553124
Adicionado em 09.06.2021
Sobre os nossos clientes
Our client is an international technology group with about 10,000 employees, more than 100 locations worldwide and a common goal: turn entrepreneurial thinking into customer success and shape the technological change. In the Business Areas Digital, Pharma, Supply Chain, Tissue and Tobacco, they offer products, solutions and services that inspire. They act fast to customer needs, they execute ideas seamlessly, and with their innovations they create added value for their customers. In doing so, they are increasingly building on ecosystems that solve the challenges of today and tomorrow. As part of the group's digital business, its Porto location will be developing industry-leading software products for all companies and building innovative digital tech ventures that transform global manufacturing. State-of-the-art IT services worldwide, including cloud architecture, cyber security and SAP are central components of the offer. Leveraging the advantage of corporate power and a startup's proficiency with new technologies, Porto will be a key driver of the Group's digital transformation.

Descriçăo da oferta

Our client is an international technology group, which is looking for a new SEO & Content Marketing Manager to join the team in Oporto offices.

Principais responsabilidades

The SEO & Content Marketing Manager will be responsible for driving the SEO & Content marketing efforts to increase web traffic and lead genaration via owned and earned media channels. Keep growing while you are working in a cross-functional team of experts in their fields of digital marketing, frontend developers, creative design and content.

Your role will be:

  • You actively support the SEO lead for driving resultas and contributing to the overall group-wide SEO strategy;
  • You further develop and execute the Supply Chain SEO strategy and roadmap to ensure the webiste SEO health of various domains;
  • You audit and optimize pages to increase performance in search engines to drive the conversion of organic traffic on our domains;
  • You adapt on-page SEO measures;
  • You optimize existing content in our Typo-3 CMS for an improved structure, html-markup, search intent and user experience/accessibility, and of course internal linking and schema-markup;
  • You launch SEO workflows and dashboards that support validated tracking efforts across domains;
  • You report continuously on your results and derive recommendations for action to achieve SEO objectives and key results based on defined set of KPI's.

Perfil desejado

Your profile should have:

  • Degree in marketing, business economics or related field or are a passionate career-changer;
  • Fluency in English (mandatory), additional language skills in German would be a plus;
  • Relevant experience in the domain of Search Engine Optimization, either as an in-house SEO or agency environment and are eager to learn and create new opportunities;
  • Extensive knowledge of the search engine industry and algorithms;
  • Contact with the management strategic SEO projects;
  • Master standard SEO analytics (rank tracking, web analytics, backlink analysis, etc) and ability to build tests to measure the impact of SEO changes;
  • In-depth knowledge and experience with SEO-tools such as GoogleAnalytics; SearchConsole; SEMRush, Searchmetrics, ScreamingFrog, and/or similar;
  • In-depth knowledge of core SEO practices including keyword research methodology and internal/external link building;
  • Thrive in a fast-paced online and remote environment without losing attention to detail, and delivering result;
  • Experience with Marketing Automation and CRM/CMS (e.g. Marketo, Typo 3) would be a plus.

Benefícios adicionais

Opportunity to integrate an international technology group.

O que procuramos
SEO, Marketing, Digital, B2B, Industry
Contacto da Michael Page
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