Our client is an international technology group, which is looking for a new SEO & Content Marketing Manager to join the team in Oporto offices.
Principais responsabilidades
The SEO & Content Marketing Manager will be responsible for driving the SEO & Content marketing efforts to increase web traffic and lead genaration via owned and earned media channels. Keep growing while you are working in a cross-functional team of experts in their fields of digital marketing, frontend developers, creative design and content.
Your role will be:
- You actively support the SEO lead for driving resultas and contributing to the overall group-wide SEO strategy;
- You further develop and execute the Supply Chain SEO strategy and roadmap to ensure the webiste SEO health of various domains;
- You audit and optimize pages to increase performance in search engines to drive the conversion of organic traffic on our domains;
- You adapt on-page SEO measures;
- You optimize existing content in our Typo-3 CMS for an improved structure, html-markup, search intent and user experience/accessibility, and of course internal linking and schema-markup;
- You launch SEO workflows and dashboards that support validated tracking efforts across domains;
- You report continuously on your results and derive recommendations for action to achieve SEO objectives and key results based on defined set of KPI's.
Perfil desejado
Your profile should have:
- Degree in marketing, business economics or related field or are a passionate career-changer;
- Fluency in English (mandatory), additional language skills in German would be a plus;
- Relevant experience in the domain of Search Engine Optimization, either as an in-house SEO or agency environment and are eager to learn and create new opportunities;
- Extensive knowledge of the search engine industry and algorithms;
- Contact with the management strategic SEO projects;
- Master standard SEO analytics (rank tracking, web analytics, backlink analysis, etc) and ability to build tests to measure the impact of SEO changes;
- In-depth knowledge and experience with SEO-tools such as GoogleAnalytics; SearchConsole; SEMRush, Searchmetrics, ScreamingFrog, and/or similar;
- In-depth knowledge of core SEO practices including keyword research methodology and internal/external link building;
- Thrive in a fast-paced online and remote environment without losing attention to detail, and delivering result;
- Experience with Marketing Automation and CRM/CMS (e.g. Marketo, Typo 3) would be a plus.
Benefícios adicionais
Opportunity to integrate an international technology group.