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Msdc Europe - Search Optimization Specialist (M/F)


07.06.2021 | Grande Porto | Referência: 2022752


Msdc Europe - Search Optimization Specialist (M/F)

Grande Porto

Sodexo was founded by Pierre Bellon in 1966 in Marseilles, France and is today the world leader in Quality of Life Services. The company operates in 80 countries with 427,000 employees who share the same passion for service being the 19th largest employer worldwide. Sodexo is currently implementing a Shared Services Center in Porto that will support several countries across Europe with the processes of Record to Report, Order to Cash, Purchase to Pay, Master Data, Training & Continuous Improvement, among others. This is a fast-paced multinational environment with a permanent growth and a lot of challenges, giving you the opportunity to join one of the world’s top rated companies.

Sodexo Finance Shared Service Center is recent, fastly growing with many new context in scope. This creates two issues, the SSC leadership team less and less available for each country and coping with increased volume and complexity brought by new introduced countries.

You will be responsible for:

  • Analyze Persona Search Behavior, by understanding how buyer personas search for information online enables improvements in the relevance and effectiveness of search terms and content alignment.

  • Identify buyer personas. Start by identifying the key buyer, personas that will be targeted by search marketing. 

  • Determine what personas are searching for. Use Web analytics to identify organic queries using Google’s Webmaster Tools. Consider non-traditional sources of insight into personas’ search preferences (e.g. social media monitoring, customer social profiles) as well as formal or informal persona research.

  • Identify preferred search channels. Document each persona’s social and online preferences and behaviors. 

  • Understand search intent. Understanding search intent (e.g. informational search, commercial investigation search, navigational and brand search) can help marketers understand where in the buyer’s journey the prospective buyer is. 

  • Applying Persona-Based Search Tactics, target keywords. Persona analysis can also inform other wording decisions (e.g. Web page headlines, email subject lines, white paper titles).

  • Optimize social content descriptions and previews. Ensure content descriptions and previews in social media feeds are packaged with persona interests in mind, making it easy for potential buyers to share and attract others with similar interests. 

  • Recommend to segment advertising, social and SEO investments. Understanding how each persona leverages different search channels at each stage of the buyer’s journey enables marketers to optimize online promotional spend.

  • Measure conversion results. Compare leads, opportunities and closed/won deals sourced from organic search sources to other demand creation efforts to determine if search optimization efforts are resulting in positive waterfall impact. This measurement requires robust integration across social monitoring, Web

    analytics, marketing automation and sales force automation platforms

What you will need to succeed:

  • Graduate in Management and/or Marketing

  • Analytics skills

  • Analytics tools suite

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