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Marketo Specialist - Porto (M/F)

Michael Page Portugal

27.04.2021 | Porto | Referência: 2020789


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Marketo Specialist - Porto  (m/f)

Referencia: JN -042021-2562785
Adicionado em 27.04.2021
Sobre os nossos clientes
Our client is a German multinational company in the supply chain sector, that is a business area of an international technology group with around 10,000 employees and more than 100 locations worldwide. Our client have a broad range of proven supply chain solutions to fit the customers' size, business strategy and appetite for growth. The customers conquer the complexity of the supply chain thanks to their portfolio that includes software, automation, voice solutions, robotics and material handling - plus the systems integration expertise to tie it all together. Our client helps to manage the supply chain as a competitive advantage.

Descriçăo da oferta

Our client is a German multinational company in the supply chain sector, that is looking for a Marketo Specialist for the Marketing Operations team.

Principais responsabilidades

The Marketing Automation Specialist is a critical member of the Marketing Operations team and will be responsible for the design, testing, execution, maintenance and reporting of automated online marketing campaigns across multiple audience segments. This role will be a power user of Marketo and have a solid background and understanding of its interaction with Salesforce. The Marketing Automation Specialist not only has deep technical marketing automation knowledge, but also possesses strong digital marketing and demand generation skills, applying appropriate segmentation strategies as necessary.

You will:

*Apply marketing strategy and technique, including test, learn and optimization approaches to the oversight and execution of automated marketing programs.
*Collaborate with Marketing team to develop and deliver program goals and assist in designing, executing and reporting on client acquisition, engagement and retention campaigns.
*Partner with team to champion new techniques using marketing automation, impacting: campaign design, points within the customer journey, content development, engagement strategies and conversion techniques.
*Lead the process to improve data quality, reporting, and segmentation strategies to optimize effectiveness of each campaign in support of marketing objectives and program results.
*Ensure we are using technology to drive the best possible programs; includes automating manual processes, data segmentation, list development, triggered/ life-cycle marketing campaigns, and CRM tool optimization.
*Work closely with Sales Operations to monitor the data flow as it moves between platforms (Salesforce & Marketo), to ensure processes are optimized.

Perfil desejado

The ideal profile:

  • Bachelor's degree;
  • A minimum of 3 years digital marketing experience;
  • Strong understanding of digital marketing, demand generation principles, and marketing best practices regarding contact strategies, data capture, campaign analysis, deliverability, and CAN-SPAM compliance;
  • Strong familiarity with the business processes of sales, marketing, and customer support;
  • Knowledge and experience developing KPIs and success measures used to evaluate digital channel performance;
  • Experience with Marketing Automation Platforms - Marketo experience preferred - and knowledge of web, social, email and advertising technologies and/or platforms;
  • HTML and/or SQL development experience a plus but not required;
  • Strong pre to be fully Marketo Certified
  • Very familiair with the GDPR regulations
  • Experience with Typo-3 is a plus.

Benefícios adicionais

Opportunity to develop a career in Marketing area



O que procuramos
Marketo, Specialist, Marketing, Porto, B2B, Supply Chain
Contacto da Michael Page
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