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Marketing Director - IT (M/F)

Michael Page Portugal

15.09.2021 | Lisboa | Referência: 2029860


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Marketing Director - IT  (m/f)

Referencia: JN -092021-3572707
Adicionado em 15.09.2021
Sobre os nossos clientes
Our client is a Portuguese multinational dedicated to the development of software (ERP).

Descriçăo da oferta

As Marketing Director you will be responsible for developing and implementing strategic marketing plans, drive campaigns, customer events, tradeshows, and webinars. You will be measured on the ability to drive demand, amplify the brand and acquire & understand audiences while operating with an innovative & creative mindset.

Description

  • Collaborate with local leadership to develop, implement, and analyze marketing initiatives and strategies;
  • Motivate, influence, and energize a high performing regional team - 6 direct reports;
  • Manage the marketing budget;
  • Work with the digital team to deploy tactics in support of contact acquisition, online engagement, and lead generation;
  • Work with PR & Content marketing to amplify content through programs and social activities;
  • Lead webinar/events strategy, execution, and moderation;
  • Manage all aspects of event coordination including logistics, strategy, vendor relations, staffing, and agenda scheduling. This includes industry tradeshows, local events and company events;
  • Analyze customer and lead behavior and adjust email campaigns accordingly;
  • Communicate with senior management about marketing initiatives and project metrics, as well as brainstorm fresh strategies;
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

Profile

  • Bachelor's Degree in Marketing/or other related disciplines;
  • B2B Marketing Experience;
  • Data-driven decision-making skills;
  • Highly organized and proficient at managing multiple projects at the same time;
  • Strategic, self-motivated, intellectually curious, innovative, and resourceful;
  • Metric-driven and have the ability to draw insights from complex marketing data;
  • Demonstrated experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy;
  • Clear thinking, strong partnering ability with others, highly effective working practices with marketing and sales;
  • Demonstrated experience of fostering a winning culture and delivering and exceeding expectations;
  • Tech-savvy;

  • English and Spanish.

Job Offer

Your best opportunity in Marketing. International experience. Possibility of professional progression.


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