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Marketing Automation Executive (M/F)

HAYS

09.07.2020 | Porto | Referência: 2008047


  PARTILHAR






 
Hays
Marketing Automation Executive (M/F)

Porto

Your new company:



Sodexo was founded by Pierre Bellon in 1966 in Marseilles, France and is today the world leader in Quality of Life Services. The company operates in 80 countries with 427,000 employees who share the same passion for service being the 19th largest employer worldwide. Sodexo is currently implementing a Shared Services Center in Porto that will support several countries across Europe with the processes of Record to Report, Order to Cash, Purchase to Pay, Master Data, Training & Continuous Improvement, among others. Recently, we have created Marketing Sales Distribution Center (MSDC), generating digital marketing through lead generation & inside sales capabilities, to support virtually selling inside our segments. This is for this role that we’re recruiting. This is a fast-paced multinational environment with a permanent growth and a lot of challenges, giving you the opportunity to join one of the world’s top-rated companies. We are searching for ambitious and skilled professionals with the goal to work according to the best practices and to be part of such an ambitious project.



You will be responsible for:




  • Support development of campaign content elements for B2B campaigns to generate growth and thought leadership positioning

  • Serve as a lead/point of contact for marketing automation implementation in segment

  • Create and execute digital marketing plans, aligned to marketing and sales objectives

  • Create content templates, segmentation strategy, content mapping and lead management workflows

  • Lead the creation, implementation and execution of ABM marketing programmes

  • Create and execute marketing plans for targeted lists of accounts in order to deepen account engagement





What you’ll need to succeed:




  • Degree qualified in marketing/communications or relevant field, or qualified by experience

  • Experience of marketing automation, email marketing, CRM Saleforce,, Account-Based Marketing and database management

  • Experience of Pardot and Salesforce platforms

  • Knowledge of web analytics systems (e.g. Google Analytics)

  • Strong copywriting skills

  • Strong communication and stakeholder management skills





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