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Digital Marketing Manager - IT | Porto (M/F)

Michael Page Portugal

20.09.2021 | Porto | Referência: 2030196


Digital Marketing Manager - IT | Porto  (m/f)

Referencia: JN -042021-2553583
Adicionado em 20.09.2021
Sobre os nossos clientes
Our client is an international technology group with about 10,000 employees, more than 100 locations worldwide and a common goal: turn entrepreneurial thinking into customer success and shape the technological change. In the Business Areas Digital, Pharma, Supply Chain, Tissue and Tobacco, they offer products, solutions and services that inspire. They act fast to customer needs, they execute ideas seamlessly, and with their innovations they create added value for their customers. In doing so, they are increasingly building on ecosystems that solve the challenges of today and tomorrow. As part of the group's digital business, its Porto location will be developing industry-leading software products for all companies and building innovative digital tech ventures that transform global manufacturing. State-of-the-art IT services worldwide, including cloud architecture, cyber security and SAP are central components of the offer. Leveraging the advantage of corporate power and a startup's proficiency with new technologies, Porto will be a key driver of the Group's digital transformation.

Descriçăo da oferta

Our client is an international technology group, which is looking for a new Digital Marketing Manager to join the team in Oporto offices.

Principais responsabilidades

The Digital Marketing Manager will be responsible for digital marketing project management of the company and support group-wide strategic digital marketing growth efforts working in cross-functional teams driving digital marketing efforts to scale lead generation via paid, owned and earned media channels. You will be responsible for:

  • Collaborate in cross-functional teams to create customer-centric, measurable, and scalable digital lead generation programs for the company from various industries (Pharma, Supply Chain, and SaaS);
  • Take ownership of the digital marketing briefing process for your projects and re-brief a team of digital subject matter experts, e.g., in performance marketing (SEA, display, native, social), search (SEO), content, design, marketing automation;
  • Managing digital marketing projects/campaigns, incl. results reporting based on funnel metrics - aligned with digital marketing and sales targets and taking our brand guide into account;
  • Support concise C-level presentations for group-wide strategic digital marketing initiatives;
  • Work on digital marketing playbooks and standards fostering digital marketing enablement.

Perfil desejado

The ideal profile should have:

  • A degree in marketing, business economics or a related field;
  • Fluency in English (mandatory), Italian and/or Spanish (plus);
  • Relevant experience in B2B Marketing, in a digital consultancy and/or agency environment and are eager to learn and take on new opportunities;
  • Prioritization skills, data-driven mindset, and analytical talent help you to build and manage effective customer-centric digital marketing projects/campaigns that deliver on defined lead generation and conversion KPI;
  • Experience with Marketing Automation and CRM tools (HubSpot, Salesforce/Marketo) would be a plus;
  • Flexible, well-organized, possess applied process management skills, and enjoy working in cross-functional teams;
  • Have excellent interpersonal and communication skills;
  • Experienced in creating well-structured and -visualized presentations for stakeholder communication.

Benefícios adicionais

Opportunity to integrate an international technology group.

O que procuramos
IT, Technology, Digital, Marketing, Porto
Contacto da Michael Page
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