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Marketing Manager - Porto (M/F)

Michael Page Portugal

14.11.2017 | | Referência: 1929130


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Marketing Manager - Porto  (m/f)

Referencia: 35527
Adicionado em 14.11.2017
Sobre os nossos clientes
Our client is a global insurance company specialised in stem cell treatment. Its mission is to make cutting-edge healthcare accessible and affordable to families.

Descriçăo da oferta

Our client is hiring a Marketing Manager that can provide both strategic leadership and tactical delivery: setting the strategic agenda, planning, implementing and reviewing activities to tight deadlines.

Principais responsabilidades

CORE RESPONSIBILITIES:

  • Developing and implementing strategic and tactical multi-channel marketing plans that maximise the acquisition, retention and lifetime value of prospective and converted customers.
  • Developing and maintaining a clear understanding of our customers across B2C, B2B and B2B2C distribution channels. This will include reviewing and further development of personas, segmentations, application of these to our messaging, marketing strategies and product developments.
  • Organisation design for the marketing team - taking strategic decisions on how we deliver marketing to a business that is rapidly expanding geographically; centrally, in-country, via third party partners and suppliers.
  • Supplier management - ongoing selection and management of external agencies, including briefing, project management and budgetary control.
  • Technology selection & management - ownership of our ecommerce platform, CRM platform and all tools and software solutions used to drive engagement and conversion.
  • Budget management - creation and ongoing management of the marketing budget in-line with the needs of an ambitious and entrepreneurial business.
  • Team management - ongoing motivation and management of the marketing team. There are currently two roles that will report to you. A marketing exec (brand, offline, PR, events, etc) and a digital marketing exec (social, SEO/PPC, website & ecommerce analytics). Note that the digital marketing exec role is a new role and that recruitment is happening at the moment.
  • Inspiring and educating the team - sharing a passion for about connecting with customers, understanding their needs and finding the best ways to catch their attention and meet their needs.

Perfil desejado

PERSON SPECIFICATION:

  • Demonstrable experience in a broadly similar role;
  • Strong leadership and team management skills;
  • Strong numerical and analytical skills - budgeting, RoI measurement and management across online and offline marketing channels;
  • Strong problem-solving abilities and a clear interest in technology as a driver of scale, efficiency and effectiveness;
  • Creative flair - a passion and curiosity for engaging customers through creative content;
  • Excellent communication skills in both English and Portuguese;
  • Competency in both Mac and PC operating systems.

Benefícios adicionais

A good opportunity to develop your marketing career.



O que procuramos
Marketing, Marketing Manager, Gestão de Marketing, Vendas, Healthcare, Saúde, Insurance, Seguros
Contacto da Michael Page
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