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Digital Marketing Executive - Porto (M/F)

Michael Page Portugal

14.11.2017 | | Referência: 1929131


Digital Marketing Executive - Porto  (m/f)

Referencia: 35554
Adicionado em 14.11.2017
Sobre os nossos clientes
Our client is a global insurance company specialised in stem cell treatment. Its mission is to make cutting-edge healthcare accessible and affordable to families.

Descriçăo da oferta

Our client is looking for someone who lives and breathes digital marketing: developing, implementing, tracking and optimizing our digital marketing campaigns across all digital channels.

Principais responsabilidades


  • Developing and implementing digital marketing plans that maximise the acquisition, retention and lifetime value of prospective and converted customers (Plan and execute all web, SEO/SEM, social media, display advertising and email campaigns to drive attraction and conversion. Given that we have a new product this will include devising experiments to explore and optimise what works with different audiences).
  • Technology selection & management - ongoing evaluation and selection of tools and software solutions used to drive digital engagement and conversion, including google analytics, mailchip, CRM, etc.
  • Supplier management - ongoing management of external digital agencies, including briefing, project management and budgetary control.
  • Budget management - ongoing management of the digital marketing budget in-line with the needs of an ambitious and entrepreneurial business.
  • Inspiring and educating the team - sharing a passion for about connecting with customers digitally, understanding their needs and finding the best ways to catch their attention and meet their needs.

Perfil desejado


  • Demonstrable experience in a broadly similar role, specifically, leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Strong analytical skills and data-driven thinking
  • Experience with A/B and multivariate experiments.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Working knowledge of ad serving tools (e.g., DART, Atlas).
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • A strong track record of operating website content management systems with a sound knowledge across the areas of web coding and search engine optimization.
  • Strong planning and project management skills with an ability to work to tight deadlines.
  • Strong problem-solving abilities and a clear interest in technology as a driver of scale, efficiency and effectiveness.
  • Creative flair - a passion and curiosity for engaging customers through creative digital content.
  • Excellent communication skills in both English and Portuguese.
  • Competency in both Mac and PC operating systems.

Benefícios adicionais

A great opportunity to develop your digital marketing career.

O que procuramos
Digital Marketing, SEO, Marketing, Healthcare, Saúde, Insurance, Seguros
Contacto da Michael Page
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